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What's in a logo anyway?
Actually, there is plenty in a logo... plenty of who you are, who you want people to think you are, how you want people to identify you, how you want them to perceive your unique selling advantages and more. All of your business identity (or corporate identity) materials such as your logo, business cards, letterhead, signage, colors, even business forms have much to say about your business. A well designed business identity program will always result in a good first impression, a good visual statement about your business attitude and (most importantly) it will determine how well people will remember you and/or identify you when you're stacked up against your competitors.
Good business identity is one part design and one part science so it should never be about what you like personally, it needs to be about what communicates your business attitude in the most memorable way to your customers.
When it comes time to update your business identity materials, we would implore you NOT to skimp. Every promotional dollar, every sales call, every marketing endeavor you invest in will lean on your business identity materials in one way or another.
Here are a few of the services we provide...
• Logo Design
• Letterhead, Envelope and Business Card Design
• Electronic Logo Implementation
• Web Site Design/Update or Conversion
• Forms Design & Management
• Instore Point-of-sale Materials and Signage
• Print Templates for reports and presentations
• Electronic Templates for reports and presentations
• Product Packaging and Branding Materials
Ad Resource Group can help you create a new identity or revamp an old one. We know how to develop successful business identity materials and it all begins with a simple phone call (503) 754-4288
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